Difference between revisions of "Product Presentation"

Latest revision as of 10:04, 21 November 2017

Audience

You're so proud of what we have done for client X, and now you want to make a product presentation to sell it to other clients ? Here are a few advices on how to make your product presentation appealing.

General guidance

For PowerPoint, here is my Bible, is very short to read, it's from my marketing guru Seth Godin (I've read ALL his books !). It's called "Really BAD powerpoint, and how to avoid it". Read it !

The basic idea : for each side you should decide which emotion you want people to feel. And you start from that emotion to decide what you put in the slide. That will constraint you a lot in terms of idea. You'll have to put only one idea per slide. The role of the emotion is to make the idea sticky, by associating the two together. From one slide to another, the emotions will vary and that will form a story that drags your audience along.

Next, you need a thesis You don't make slides to explain, you make slides to convince, to sell something. So you need to focus sharp on that thing you sell and which makes you unique.

Example : "outsource your testing" : so many other people say that, why listen to you specifically ? :-( "Vietnam is the best country for outsourcing testing" : wow, I'm curious to hear how you can prove that ! :-)

Now, unique does not mean selfish ! Here is another example : "Officience is the best company for outsourcing testing" : Meh, this is just advertising. I won't believe a single word of it. :-(

And the challenge is of course that you can't lie. So you need to find the right angle to tell your story. An angle that will make you friends, and where you are legitimate to be speaking about it. Note that I am specifically referring to you making friends, as an individual, because since Offi is a people-centric environment, the objective is not to convince customers to work with Officience, but to convince human beings to make projects with other human beings that is you. You don't need to sell Officience brand, sell your personal brand instead

The side benefit is that you will get to work with people who appreciate you, life will be more fun :-) !

Typical outline

Intro about Officience

Started long time ago (2006), lots of employees (250), to reassure people. Some context about Vietnam and its booming economy is cool too.

The service we offer

Here you can use the jargon of your industry to help people understand very quickly the service by using standardized terms. At this stage the customer know what we want to do for him.

Our strengths

The idea here is to make it look neutral. Like : in which circumstances is it a good idea to work with us ? It should look like it's not always 100% a good idea.

A few technical details

Aim is to show it's real we have experience and we know what we're talkign about

• process design
• Logos of the technologies we prefer.

Success Story

To reassure the customer, give an example of a past project that worked so well as case study :

• Context and objectives
• The solutions we deployed
• The "extra mile" what we delivered extra the the custoemr didn't expect :-)

The team

Last but not least, highlight of the key engagement people surrounding this product, show they human face, make them feel we already know each other, and share things in common.

Where to get inspired ?

marketing.officience.com is our Google Site where you can find all the presentations we've done in the past. In particular the "Corporate Brochure" presentation has general statements about Offi that you may want to embed or link in your presentation.